Posted in Books, creativity, TED talks

TED Talk: Steven Johnson about the Idea Process

How the ideas are born? Where and when is the ideal place and time to come up with ideas?

Steven Johnson author of the book “Where Good Ideas Come From” gives a remarkable talk about the recipe for creating a great idea.

“We take ideas from other people, from people we’ve learned from, from people we run into in the coffee shop, and we stitch them together into new forms and we create something new. That’s really where innovation happens.”

Where Good Ideas Come From: The Natural History of Innovation

 

For more on his theories and findings, read his book “Where Good Ideas Come From“.

 

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